FOR IMMEDIATE RELEASE
MONDAY, NOVEMBER 17, 2025
CONTACT: press@opportunitywisconsin.org
Seven-figure media campaign launches to hold Congressman Bryan Steil accountable for his votes that are driving prices higher
WATCH: “Family Dinner” ad highlights how Steil’s support for costly tariffs is driving up everyday costs for a Kenosha family. Ad premiere event set for tonight in Kenosha.
KENOSHA, Wis. – Opportunity Wisconsin has launched a new seven-figure paid media campaign today with TV and digital ads to hold Congressman Bryan Steil accountable for his votes that are sending costs soaring for families in his district. The first ads in the campaign feature a Kenosha family highlighting how costly tariffs are driving up the cost of almost everything, even family dinner.
“Wisconsin families are paying the price – literally – for Congressman Bryan Steil’s votes in Washington,” said Opportunity Wisconsin Program Director Meghan Roh. “From supporting tariffs that are driving grocery prices through the roof to massive cuts to Medicaid and SNAP that are hurting Wisconsinites, we are committed to holding Steil accountable and demanding he work to end the affordability crisis Republicans in Congress created.”
Tariffs backed by Congressional Republicans including Bryan Steil are sending food costs through the roof. As more tariffs continue to go into effect, grocery prices have already hit their highest point since 2022. Earlier this year Steil also voted for the Republican Tax Law, which included the largest cut to Medicaid in history and slashed funding for SNAP, forcing even more families to struggle to put food on the table.
The seven-figure ad buy will include TV, digital, and mail to 1st Congressional District constituents over the coming months, encouraging them to contact Congressman Steil and demand he vote to lower costs and reverse harmful cuts. Today, Opportunity Wisconsin launched the first TV ad in the campaign, “Family Dinner,” and an accompanying digital ad.
“Family Dinner” Transcript: JOE: “With five kids, dinner time at our house can be a bit hectic. You wouldn’t believe how much food we go through with five kids. It’s not cheap. Nothing but love around that table, but the cost is almost too much to bear. These tariffs are driving grocery prices through the roof. Congressman Bryan Steil voted to support the tariffs that are raising our prices. I’m a firefighter and my wife is a nurse. We should be able to afford a family meal. We need to tell Congressman Bryan Steil to stop raising our costs.”
AD PREMIERE EVENT AND ROUNDTABLE TONIGHT IN KENOSHA
Opportunity Wisconsin will host an ad premiere event tonight in Kenosha at 5:30 PM. The event will feature a screening of the ad and panel discussion with Joe, the Kenosha firefighter in the ad, as well as State Representative Ben DeSmidt, and local nonprofit leaders.
Members of the media are invited to attend and may RSVP to press@opportunitywisconsin.org for more information.
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